How to Build a Brand and Form a Branding Strategy on Amazon

 


Original Content- Business Upside 

It is 2021 and more and more people have stopped shopping the traditional way and have moved online and so many sellers have started selling their products online. The world is now customer-centric, one needs to be very careful when selling their brand because any good praise can turn into a win situation for the brand and any bad comment can prove to be a risk to the brand. Branding is more than a name and logo, it is an identity. A good brand does not mean limelight overnight, branding is a long and involving process. It is a constant equilibrium between the brand owners/creators and the consumers. Amazon was founded in 1944 by Jeff Bezos and it started its race in the stock market in 1997 and has ever since only seen a continual rise.

Jeff Bezos has always made this clear to everyone that Amazon is a customer-centric company as the company started with the vision to be World’s most customer-centric company and even today he mentions the company’s motto to be obsessive customer focus. It is clear that when one tries to sell their brands on Amazon they need to see their vision themselves and be equally customer-centric. The process to be a seller in Amazon has completely changed over the years. Earlier the process to become a seller in Amazon was just to have a product and an ad to showcase the product. But now, to be a seller on Amazon you need to have a brand and your brand needs to have a presence outside Amazon as well. Let us get used to the idea of digital marketing already. When you have a presence outside Amazon you will be able to divert a good range of traffic towards the website when your product is being searched in the search engines and SEO detects the presence of it in Amazon and shows in the results.

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