Business Upside

                                                      Original Content: Business Upside Bill Phelps and Rick Wetzel were employed with Nestle when the idea for Wetzel’s Pretzels came to their mind. Both of them were on a  business tour  while Rick told Bill about a concept borne by his wife. The concept was to manufacture large and soft pretzels for marketing at the mall. That very night, they took their seats at a pub and chalked out their business strategy on a paper towel.  Rick Wetzel sold off his Harley Davidson motorcycle to aid in accumulating funds for the entrant business venture that they began in their free time. They also introduced a partner to assist in making the cooking formula in Phelps’ Kitchen. At the time to start their first outlet, Wetzel and Phelps convinced the proprietor of a shopping mall to visit their house and taste their conception. The proprietor liked it very much and was ready to let out Wetzel’s Pretzels its first outlet.   This happened way back in 19

                                                              Original Content: Business Upside The concept of  car pool or car-pooling  was introduced to  reduce environmental pollution  and also curtail  excessive fuel consumption  ensuring that the  economy is balanced out . Over time car pool followed by a  regular car wash , ended up giving rise to a substantially sized car wash industry in the United States (US).  Car pooling  became extremely popular in the late 1950s and was at its peak throughout the 1960s. Nevertheless, during the late 1970s  carpool auto or carpool services  gradually started waning away. This was because the  economy started developing , it started having a major sociological impact as well. Society started becoming more individualistic and people preferred their  own spaces  including driving one’s own car instead of carpool options.  Growth of Carpool Industry While  carpooling as a service  or as a rationing technique grew up in the  US during the World

                                                          Original Content: Business Upside Business entities that have flourished and succeeded in their ventures are the ones that well understand the risks of becoming stagnant.  A unique aspect of all these successful businesses is that they are constantly trying to better their performance by adopting newer strategies that promise to deliver. So, where does the Ansoff Matrix fit into the puzzle? This is exactly what we will focus on in this brief write-up. Role of Ansoff growth Matrix in your business When you are trying to  work out strategies  to better your productivity and get the best returns from your  marketing efforts  and investments, you plan to adopt several options. These options might include stuff like creating new products and services, making inroads into newer vistas or markets, and increasing your efforts to connect better with your  target audience .  The  Ansoff Matrix analysis  tool will help you to weigh the pro

                                                       Original Content: Business Upside “Success is a job well done and a satisfied client”, is the belief of Producer/Director/ Entrepreneur, Diane Dowling.  Diane Dowling is a Producer/Director/Writer with several decades of experience working in the internet, cable, and broadcast TV industries. Dowling is, also, a Marketing Consultant for numerous consumer-oriented and entertainment organizations and the former Director of Marketing for the Theater Museum in NYC.  Dowling has been on staff as a producer, director, or writer for WTTG, HBO, WCVB, Showtime, and WNEV. Dowling founded her own company and is currently working on video production projects, and advertising and marketing campaigns for companies in New York and Florida. Diane Dowling shares her views on success strategies and tips, and motivation with Business Upside in this interview.  Edited excerpts from the interview: Business Upside [BU]: How did you get your idea or conce

                                                      Original Content: Business Upside While some lines of work are certainly more dangerous than others, one fact remains: occupational diseases and injuries can occur at any worksite. Whether you find yourself on the job at a construction site or performing administrative tasks at a white-collar workplace, all employees ought to do their best to protect themselves from the  dangerous consequences of illness or harm  contracted at their place of work.  If you find yourself diagnosed with any of the following occupational diseases, you should file a workers’ compensation claim and contact an attorney from firms like  Schwartzapfel Lawyers  immediately. With these legal experts in your corner, you can seek necessary medical/disability benefits and clear the hurdles put in place by stingy insurance companies.  If you’re interested in keeping your employees and colleagues safe from a silent on-site killer, read up on these eight  common occ

  Salary negotiation is a complex and challenging process. Many questions may arise throughout the process and will need to be answered. It has a significant impact on your earnings. It communicates to your prospective employer that you possess strong bargaining abilities and will put them to use when you begin working for them. Salary negotiations are usually fraught with danger. The questions that go through your head may put you in a challenging position. The issue of how to negotiate salaries seems to be more a matter of concern to negotiators than any other negotiation issue—and, with good reason, since even a modest pay rise may significantly affect our living income. The ability to negotiate salary proposals is a vital ability that may enhance your income potential throughout your career and improve your compensation for your job. But it requires training and exercise to perform correctly, like any skill . In their salary negotiations, experienced negotiators have mastere

                                                       Original Content: Business Upside Shep and Ian Murray are brothers. They were doing hectic desk jobs at corporate offices in Manhattan, New York. Therefore, in 1998, Shep Murray, who was working as a marketing accounts executive, and Ian Murray, who was associated with a humble PR agency, left their jobs within 10 minutes of one another. They brought out their credit cards and borrowed cash  advance loans . Many of their acquaintances said to them that it was a silly idea. However, they did not back out and began Vineyard Vines, a tie maker located on Martha’s Vineyard, Massachusetts. The Murray Brothers, as they would prefer to state, were determined to swap their business suits for swimwear through  marketing  ties so that they wouldn’t need to put them on. How it all began for Shep and Ian Murray Initially, they traded their ties individually from their haversacks and sold them to customers on cruisers, seashores, and in pubs. J

                                                           Original Content: Business Upside Since November 16, 2009, Kenneth M. Jacobs took over the reins of the Chief Executive Officer (CEO) of Lazard Ltd., the firm witnessed phenomenal growth under his leadership. Jacobs is also the chairman of the board of directors of the firm.  Kenneth M. Jacobs: A name   that   is Synonymous  with S uccess Born in 1958, Kenneth M. Jacobs started working with Lazard in 1988. With his diligence and sincerity, he became a partner of Lazard in 1991. He won the position of Deputy Chairman and Head of the Northern United States region in 2002. While functioning with this portfolio, Kenneth concentrated on boosting the commercial activities of the company by penetrating new marketplaces and incorporating innovative exercises, for example reorganizing private fund advisory, and strategic capital structure consultation. Besides, he emphasized drawing a new workforce who have specialized knowledge of engi

                                                   Original Content: Business Upside During the  pandemic  when everyone is confined within the four walls of their homes, children are facing a tough time. With  no schools  to attend,  friends to meet , opportunities to interact with neighbours, peers, and visiting the outdoors for recreational activities, it is becoming even more difficult for them to survive. Here are some games to  play free games online  without downloading . However, there is help at hand. With the  1000 free games to play online,  you can keep your child engaged for long hours. But what you must keep in mind is when you allow your child to play  free online games no downloads  are as follows – Assign a particular time of the day Make sure you are beside your child Ensure there is a  parental  lock for guidance Free games online  have different categories and the one that is appropriate for your child, you can let your child  play free games online without download

                                                     Original Content: Business Upside Rabbit, also named Rabb.it, was a popular  mobile application  and  video streaming website  that came into existence in 2014. Based out of California, US, Rabbit allowed countless users to distantly surf and view the same content simultaneously.  How to use Rabb.it: Some basic facts  To use Rabb.it, a host had to generate a room and send requests to others to join it. As a substitute, the host can make the room open to the public so that it is noticeable on the  homepage of the site . In this way, anybody can participate in this room and share content with the help of a virtual machine known as “Rabbitcast”. Alternatively, they can also use the “Share on Rabbit” Google Chrome  extension . A sign-up option with  Facebook  was also available for the users. Using the  rabbit chrome extension  is easy. Viewers just need to open their  chosen website  in another tab. In it, they have to click the rabbit