A Case Study on Lenskart
Original Content: Business Upside Introduction: In November 2010 in Delhi, an Indian online eyewear brand named Lenskart was introduced by Peyush Bansal and later two more co-founders joined with him named Sumeet Kapahi and Amit Chaudhary . The company’s main products start from contact lenses, glasses to sunglasses. Lenskart has come up with a unique kind of business model in which the brand is different from other brands, it creates a connection between the gap of different touchpoints. Mainly it provides a medium where a customer has an option to order from an online portal as well as from the store it allows an omnichannel experience to the customers. Lenskart works as both an offline and online distribution channel and is one of the...