A Case Study on Lenskart

 

                                                  Original Content: Business Upside

Introduction:

In November 2010 in Delhi, an Indian online eyewear brand named Lenskart was introduced by Peyush Bansal and later two more co-founders joined with him named Sumeet Kapahi and Amit Chaudhary. The company’s main products start from contact lenses, glasses to sunglasses. Lenskart has come up with a unique kind of business model in which the brand is different from other brands, it creates a connection between the gap of different touchpoints. Mainly it provides a medium where a customer has an option to order from an online portal as well as from the store it allows an omnichannel experience to the customers.

Lenskart works as both an offline and online distribution channel and is one of the e-commerce brands. Lenskart productions can be ordered by the customers through Lenskart’s creatively designed physical offline stores. The brand is brought up a revolution for the e-commerce eyewear industry by providing the facility of eye checkups at home. In the year 2019 Lenskart becomes the unicorn company.

Lenskart has a widespread and fastest-growing business chain all over India, associated with above 120 cities, above 500 profitable stores and also more than 50 lakh happy and satisfied customers. It is registered under a parent company named Valyoo Technologies. Lenskart app comprises the widest college of eyewear and its app is in the number one position for online eyewear shopping. The collection includes computer glasses, reading glasses, contact lenses, anti-glare, goggles, specs, and also gives the facility to try out the eyewear at home followed by eye accessories and prescription glasses. 

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