All that You Wanted to Know about Cognitive Analytics and its Impact on Our Lives

 


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We live a data-driven life as every human action generates data that keeps multiplying at an astronomical rate. Every day we generate 2.5 quintillion byte data, and the pace of data generation has reached such an incredible level that in the last 2 years, only we generated 90% of data currently in circulation. Data is an invaluable asset because analyzing data makes it possible to extract valuable information that helps draw conclusions and chart the future course of action for improving our lives. Data analytics plays a crucial role in human development by supporting decision-making processes and providing suggestions that can transform lives. Therefore, data analytics is a critical economic driver that has evolved over the years while progressing through various stages and finally culminating in cognitive analytics.

Cognitive Analytics – An Advanced Method of Using Data Analytics

Let’s start by understanding what cognitive analytics is.

Cognitive analytics uses technology to simulate the human thought process for learning by analyzing data to discover hidden patterns from data. As data sources keep expanding because of deeper technological penetration in all walks of life, the latest data analytic technique captures data from numerous sources like audio, video, images, and texts. Then, with the help of high-performance computing aided by artificial intelligence (AI) and Machine Learning (ML), the process undertakes sophisticated data analysis. The information generated in the process is helpful for business intelligence and decision-making.

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