3 KPIs for SEO That Every Marketer Should Regularly Monitor to Determine the Campaign’s Viability

 


Original Content- Business Upside 

A key performance indicator (KPI) is a management tool used for judging the performance of employees, organizations, and marketing campaigns. KPIs help to measure SEO performance by gaining insights into the various parameters related to the website that generates organic results. KPIs for SEO are quantifiable values used for measuring the effectiveness of the marketing team’s efforts. It also indicates which SEO strategies are working and which do not work as desired. Only by tracking the KPI metrics, it’s possible to assess the effectiveness of marketing campaigns in generating leads and conversions. It is critical to set meaningful KPIs to monitor the progress of marketing campaigns to determine the ROI that indicates how successful the campaign is.

KPIs for SEO

Since KPIs are metrics for judging marketing performance, organizations must define the marketing goals and objectives and then link these to the respective KPIs. For example, to measure SEO performance, it is necessary to generate SEO KPI reports that provide information about the key parameters that impact the overall marketing campaign. The report should assign numbers to the parameters like organic traffic, search rankings, search visibility, organic CTR, links, branded traffic, bounce rates, average session duration, cost per click, and ROI.   

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