Emerging Trends – The Outcome of Augmented Reality Applications in the E-Commerce Segment

 


Original Content- Business Upside 

The rapid advancement of digital technology has completely changed the manner of online shopping. Retailers are adopting new technologies like augmented reality (AR) to provide a near-life-like experience that enhances customer satisfaction. AR gives them a cutting edge in competition. The increase of worldwide mobile AR users from 500 million in 2020 to 810 million in 2021 bears testimony to the rapidly increasing popularity of the fantastic technology. As per estimates, by the end of 2022, there will likely be 1.1 billion AR users on mobile devices.

Augmented Reality – Spurred by the Pandemic

The Covid19 pandemic induced massive closure of physical stores soured online shopping. It was instead a necessity then. Retailers realized that innovation was critical for business survival. They felt that providing a superior online shopping experience that imitated in-store shopping could draw large crowds to the websites and e-commerce platforms. They started exploring what augmented reality is and how to implement the technology into their business models. The urge to avail of the benefits of augmented reality for retail businesses created a new trend. It resulted in heavy investments in the AR space, especially by tech companies that refined the technology to suit the business needs.

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