How to Go about Creating Target Customer Personas?

 


Original Content: Business Upside

Successful growth stories are not random; they need a lot of effort and strategies. It is essential to understand your customer base to appeal to their insights and turn to positive sales. Understanding your customer and identifying them will help you make better marketing campaigns and add value to your customers. To do that, you need to create a buyer persona, and to do so, you need to talk to them, study their requirements, and understand their needs.  

You must be wondering what buyer persona is; a buyer persona is a profile you create from your understanding of your ideal customer. Customer personas help tailor your marketing efforts, meet your customers’ needs, and solve their queries and concerns. It is like a game of bow and arrow, if you don’t know where the arrow’s target is, how will you shoot the arrow? Without the target, all the effort will go in vain. 

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