Spotify users might get a TikTok video experience in their video feed

 


Original Content: Business Upside

One of the reasons for TikTok’s astounding success is the innovative packaging of the already known features that left users amazed. Neither short videos nor the features like filters and lip-sync were new to users when TikTok presented them. But the unique package of the app features made each TikTok video very special to users. Served with deft smartness, TikTok was incredibly appealing as viewers got the taste of something completely new. On top of it, TikTok added more features to make content creation easier instead of just curating content like its predecessors.

The smartness of a TikTok video outsmarted its predecessors

It has been a trend in the tech industry to draw inspiration from existing apps and new layers with some differences to improve the features and create something new. From app makers to social media platforms, it has been the same. So, TikTok followed the same path and achieved exceptional success. To provide a completely new experience in consuming and creating short videos, the TikTok features focused on higher user engagement. It emphasized closer interaction of users with the platform by providing editing tools, filters, sound effects, music clips, and more to facilitate video creation. It made video creation a breeze as users could produce high-quality short video clips with less effort. 

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