Case Study On Johnson & Johnson Company

 


                                                    Original Content: Business Upside

As a multinational corporation, Johnson and Johnson produce packaged medical products, pharmaceuticals, and medical devices that are geared toward consumers. Founded in 1886 in the United States, the company has over 250 subsidiaries in more than 60 countries, its products reach almost 175 countries, and it has over 130 years of experience. With a net worth of $360 billion, it is one of the largest companies in the world. As a market leader in most of the categories it operates in, it has a significant share of the healthcare and pharmaceutical industry with brands like band-aids, Johnson’s baby care products, Tylenol, Listerine, and many others. 

Almost 134 years ago, in 1886, the organization was founded by three brothers, Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. The techniques of Joseph Lister have inspired this company. They wanted to create a surgical dressing that was easy to use and sterilization techniques that did not need spraying of carbolic acid, as Lister’s technique did. This new vision led the way for the establishment of one of the company’s most successful companies.

They came out with their first two products a year after founding the company, a manual for treating antiseptic wounds, which became an easily accessible guide to antiseptic surgeries all across the US, and first aid kits for sale in supermarkets. In the past, these kits were designed specifically for railroad workers, but are now widely used by everyone. 

The company’s most popular line of business was the heritage baby in 1894. Among its many products, Johnson & Johnson’s baby powder and maternity kits for mothers became its most popular revenue generator, helping to ensure a safer birthing environment. Johnson & Johnson was one of the first companies to introduce some exceptional healthcare products, which continues to impact their success today.

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