A Case Study on Burger King

Source - Business Upside

The second-largest leading fast-food business in the world, Burger King focuses on giving its customers the highest quality hamburgers and sandwiches at competitive prices. Today, it operates in more than 80 and 100 countries, with all of its franchisees being privately owned. This gives it a significant brand equity position in the market. Additionally, it provides free soft drinks, salads, hot dogs, and a few other breakfast items. James McLamore and David Edgerton established the business, which has its main headquarters in Miami, Florida (USA). The company's primary goal is to give their clients with meals, which must be affordably priced, appealing, and maintained.

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