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Showing posts from December, 2021

Gather Information about How to Get to Patagonia during the Best Season

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  Original Content- Business Upside  It has been more than 40 years that Patagonia, the vast stretch of 400,000 square miles between Argentina and Chile, has been attracting tourists searching for adventure and bliss amidst nature. Patagonia’s wild and unpredictable terrains are a treat for the eyes because of their natural splendor that creates a mystique veil and irresistible attraction. Slow and magical boat journeys, hiking trails to the turquoise lagoons beneath granite pillars, towering glaciers that kiss the skies, and icy waters hold the magical attraction of the mythical region. The Argentine Patagonia is a ranching country Patagonia of vast empty spaces, but the Chilean Patagonia is a group of islands with its network of channels and inlets. Outdoor enthusiasts and nature lovers are sure to include Patagonia in their bucket list and would like to know  how to get to Patagonia.  Read More 

Close Ally of Pegasus Resigns From a Key Debt Role

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  Original Content- Business Upside  According to an informed source, one of the closest allies of the  Israeli spyware maker NSO Group  on Wall Street, Jefferies Financials Inc, has resigned from a Key administrative responsibility for the company’s debt. As per Bloomberg News, the investment bank has indicated to other lenders its decision to come out of its role as an administrative agent. Jefferies plays the role of handling the payments of debts of NSO Group and other clerical jobs.  Jefferies Financials did not give any reason to notify the lenders. A representative of the Investment bank declined to comment, while NSO did not respond immediately to the request.  Read More 

What Is ‘Toxic Positivity’ and Why Is It Bad For The Workplace?

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 Original Content- Business Upside  Let us say that you have had sleepless nights over this big project proposal and when the day finally came, you were exhausted but gave your best and still did not crack the deal. What will you feel after this? Disappointment? Angry, or some extent of it? But what if someone comes to you and says, don’t be disappointed, it was a lesson, and you should move on. Well, this is toxic positivity. You have indeed spent a great deal of time on the project, and you expected results in return, and it is most natural that you will be disappointed when you do not receive the results as anticipated. Dismissing your emotion at that particular moment in the name of having a ‘ positive outlook ‘ of life is toxic. Having a positive outlook on life is always a good thing, and we do not deny that, but life is not always positive. Is it? We all have to deal with our share of pain and negative emotions. And even though these are unpleasant feelings, they n...

Social Media Contests Can Place Businesses in a Growth Trajectory

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  Original Content- Business Upside  As social media is where  businesses  can interact with the largest segment of the targeted audience, having a social media presence is necessary. If companies want to give exemplary marketing efforts to the right places, they must use the social media channels with some thought. Since maximum interaction with the audience is the goal, choosing channels most frequented by the audience makes perfect sense. Besides creating accounts on social media channels, businesses must stay active to build relationships with the audience. Companies can host  social media contests  to create a solid online presence that helps to drive more traffic and increase conversions. From large corporations to small businesses, all businesses can use this marketing tactic to increase customer engagement, lead generation, and conversions.  Almost every business loses no opportunity to host contests on social media to gain more mileage in mark...

A Complete Guide on How and Where to Buy SAT Coins?

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  Original Content- Business Upside Satoshi coin is popularly referred to as Sat coin in the cryptocurrency community. Satoshi Nakamoto, the man who invented Bitcoin, is the inspiration for Satoshi’s name. The Crypto market consists of various currencies, but bitcoin is the most popular.  Satoshi to BTC  or Sat coins is part of the same system as Bitcoin, although their value is much smaller. Unlike bitcoin, Sat or Satoshi coins take up a minuscule portion of the total. In general, a Sat coin is comparable to one hundred millionth of a Bitcoin in terms of its value. Is There A Place To Purchase Sat Coin? You may buy these currencies with a credit or debit card or even a bank account on any cryptocurrency market. You can purchase and sell Sat coins on a variety of cryptocurrency exchanges, and traders may buy  1 satoshi = 1 dollar . So  where to buy sat coin? This page will cover many topics, including how and where to get Sat coins for trade. Read More 

Why Programmatic Advertising Has Become Synonymous With Digital Advertising

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  Original Content- Business Upside  Brands and businesses face various types of competition to operate the business profitably within the digital ecosystem. Advertising can help brands gain visibility which is essential to stay ahead in the race, but capturing attention in the digital space is a daunting task. When and where to place the advertisements is never easy to decide, and ensuring that it displays at the right time is highly challenging. Millions of websites, digital assets, and applications flood the digital space across numerous channels. How can you make your advertisement stand out from the crowd? No manual methods will work because it is beyond human capabilities to figure out the solution. And this is where  programmatic advertising  comes into the picture. Using technology lets you solve the complex advertising puzzle as you will know the right time and places for the ads to appear on various channels.  What is programmatic advertising? The...

YouTube vs. Spotify for Music – Which One Steals The Show?

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  Original Content- Business Upside  Introduction: Spotify and  YouTube music  are two of the  largest music streaming platforms  available out there, and the comparison as to which one is better has been perennial.  If anyone is looking to switch to even one of these platforms, diving into the advantages and disadvantages of using Spotify and YouTube Music could be beneficial. Is Spotify or YouTube better for music streaming? Devices Supported One of the fundamental differences between  YouTube and Spotify   for music  is the difference in these devices. Right now, Spotify is supported on more number of devices, and it is not only on devices like Google assistant smart speakers but also on Amazon echo speakers as well. If someone is an Apple home pod owner, they should be able to set up either of these services to play on their home pod in fall 2020. Presently, both the Google Assistant and Siri can be used to play music from ...

PayPal vs. Square Stock 2021 – Which is Better?

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  Original Content- Business Upside  Market capitalization recently has been following much smaller fintech companies in terms of how financial transactions are being carried out at present. Two companies, in particular, stand out in this aspect. One of them started as a spin-off of  eBay , and their basic claim to fame was that they were the primary payment providers for eBay. This company was called PayPal. The other just started as a company that provided very small businesses, mom-and-pop operations, small retailers, and the kind with a platform where they could accept  credit card payments  for goods and services without incurring massive fees to install card readers other devices. This company was called  Square . Both of the companies served different purposes, but both of them have converged into being much more than what their core started to be. A detailed comparison of both these  fintech companies  would help make the viewpoint more lu...

What Is Emotional Intelligence, & Why Is It So Important?

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  Original Content- Business Upside Broadly speaking,  emotional intelligence , sometimes called EQ, is your capacity to understand, recognize, reason, and manage and emotions. This is a critical trait as far as interpersonal relationships and communication are concerned.  According to psychologists  John D Mayer  and  Peter Salovey , emotional intelligence is defined as the ability to recognize and understand emotions within oneself and relate to others. This ability helps in making decisions, solving problems, and communicating with others.  Why emotional intelligence is important  Let us learn more about the topic under the following sub-heads- 1. Emotional intelligence importance The importance of EQ can be ascertained in all spheres of life these days. People tend to behave more rationally if their  EQ score  is high. Its application can be better understood by seeing the following two sub-heads below.  Read More

Essential Tools For Designing And Editing Websites

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  Original Content- Business Upside  A few years ago, layout scientists pointed out the urgent need for a  website for business . It is difficult to imagine life without the Internet, websites, and mobile applications. Providers of the new generation of 5g communication assure that the Internet will even be in the jungle after the launch of the updated communication format on the market. Therefore, overall globalization and dependence on Internet technologies will only grow. The market for software and tools has also undergone significant changes. Despite the fact that many giants of the IT industry still retain the leadership in the segment of the software for website development, smaller players compete and offer their own unique solutions. Read More

Improving Employee Collaboration in the Post-Pandemic Workplace

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  Original Content- Business Upside The COVID-19 might have just brought the much-needed revolution in the labor trend and how organizations function. A labor trend that encourages employees’ health and safety and also provides flexible working hours can be the best outcome of this pandemic. The companies have redesigned the way they function. Cloud computing and technologies that enable us to work remotely without compromising the quality of the work have always existed. Still, we never quite imagined that this could be the new and only way of our lives. However, with the pandemic emerging out of nowhere and companies needing to make a quick call on how it functions, it really managed to accommodate the remote ways of working very well. Sure, there were downsides of this pandemic to the  labor market  as well. A considerable number of the population lost their jobs or went furlough.  To thrive in such an ever-changing, more volatile, and ambiguous world, o...

Chris Hohn Tci Holdings Emerge as the Financial Pillar of Climate Activists

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  Original Content- Business Upside That one good thing leads to another has been the experience of  Sir Chris Hohn , the British billionaire who is more known as an avid climate activist investor today. The billionaire’s belief in giving back to society turned him into a philanthropist early in his life. In 2003, he founded  Chris   Hohn TCI holdings , a hedge fund that diverted its profits to The Children’s Investment Fund Management (TCI) to help achieve the philanthropic goals of the billionaire. The Children’s Investment Fund Foundation (CIFF) is the world’s largest philanthropy created to improve the lives of poverty-stricken children in developing nations. The organization has been championing children for almost two decades.  Considered as one of the most generous philanthropists outside the US in 2019 by Forbes,  Sir Chris Hohn  turned into a prolific contributor to the cause of climate change. It was a logical extension of his phila...

Consider the Pros and Cons to Decide Whether to Hire a Financial Advisor

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  Original Content- Business Upside To plan for retirement and manage your wealth, gathering information is not enough. It would help if you had the education to plan your finances. But since most people neither have the time nor the interest, hiring a  financial planner  is often beneficial. Most people want to lead a peaceful and happy life after retirement without downgrading their lifestyle, for which they must have enough money after retirement. In between, they must have attained the other life goals like education of their children, owning a home, car, and maintaining a decent living standard. A  financial advisor  takes away your worries and helps attain your financial goals. Moreover, handling the clients’ investment portfolio, financial advisors counsel and educate their clients to help them understand the value of the service rendered. To understand whether you need assistance in managing your financial matters and  when to get a financial a...

Reasons to Hold on to Delta Air Lines Stock Despite the Current Slide

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  Original Content- Business Upside Shares of airlines have taken a hit, as evident from the lower trading of the stocks of  delta airlines  after the emergence of Omicron, a new variant of coronavirus in South Africa. The rise of the new variant has unnerved investors as they struggle to gauge the economic impact. As news and contradictory information about Omicron keep flowing in, it is keeping investors on tenterhooks. But analysts of J.P.Morgan, the  US investment bank , believe that investors can think of taking advantage of the sharp fall in share prices at the end of November.  Triggered by one of the most significant sell-off of the year, the stock price of  Delta Airlines hit  a new one-year low at $35.84 on November 27. It was not Delta alone, but other United, American, Southwest, Spirit, and JetBlue Airlines traded lower by 7% during the same time as the day before Thanksgiving Day. As expected, countries, including the US, are im...

Why Gratitude is the Best Marketing Plan Ever?

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  Original Content- Business Upside  When you hear of expressing Gratitude, you think about family, friends, or someone often considered within personal relations. In the same sentence, you will hardly find people using ‘gratitude’ and ‘business.’ Expressing Gratitude can build on your connections and your professional ties. Expressing Gratitude can cultivate a  healthy work environment  and also a productive one. A simple “ thank you ” by your boss can keep your spirits high throughout the day, and so goes to the people working with you or for you. When your presence is being valued in the workplace, you feel more confident, which results in your performance and your attendance. But Gratitude should always be with intent; otherwise, it is not counted. Along with counterparts and colleagues, expressing Gratitude also goes a long way when it comes to clients and customers.  Read More 

How to Choose the Right Offshoring Partner?

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  Original Content- Business Upside The simplest  offshoring definition  would be when one business relocates its production from one country to another. It usually refers to business companies, although state governments may also employ offshoring.  Offshoring  products revolves around relocating the physical manufacturing process to a lower-cost destination. Such an act is typically known as product offshoring.  Example of offshoring  includes producing goods in countries like China or Vietnam. A significant incentive for showing arrival in the North American Free Trade Agreement made it simpler for firms to relocate manufacturing facilities outside of the United States. Later, the trend changed to China, which provided low pricing to cheap land, ease of environmental regulations, and vast economies of scale. Services such as finance and accounting, IT, application development are also known for  offshoring . The is called service offs...

Two Consumer Defensive Stocks that Can Protect Your Portfolio from Damage

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  Original Content- Business Upside Stock market investments are risky, and only those who have a fair degree of risk tolerance, ready to take losses in their stride, are the ones who can invest in shares. Whether you lose or gain from claims depends significantly on the investment strategies and portfolio. As a factor of safety, you must create a balanced and diversified portfolio to avoid the risk of putting all eggs in one basket. Having  consumer defensive stocks  in your portfolio is necessary to steady the ship when things go wrong.  Having an assortment of assets means that should some company shares perform poorly that cause losses, the damage will be minor. There are chances of neutralizing the effects owing to better performance of some other company shares you own. Although some investors can take high risks and often make high gains, the average investor would like to take the middle path. They take some calculated risks at times but would usual...

Strategy to Win over Online Shoppers through a Personalized Customer Experience

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  Original Content- Business Upside In today’s digital world, marketing success largely depends on providing a superior customer experience which is increasingly gaining importance. Consumer behavior has undergone a sea change since buyers started shifting to online buying, which is the mainstay of  omnichannel eCommerce . The Covid19 pandemic gave a massive thrust to e-commerce as more buyers took to online buying as visiting physical stores was impossible. It also focused on customers as businesses realized the importance of developing customer-centric business models. To survive the intense competition of the online marketplace, brands must meet the customer expectations of practical and easy interactions with a personal touch. All exchanges must be relevant to the context that addresses their needs and not just chit-chatting.  Read More

How Interior Designers Can Take Advantage of the Digital Transformation

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  Original Content- Business Upside   Business models have undergone a sea change by adopting digital technology to meet customer expectations who are more comfortable shopping online for products and services. To make the most of their entrepreneurial abilities,  Interior designers  must recast their business models by developing a strategy for digital transformation. They must create an online identity which is much more than creating a website. Having a website is a must to increase visibility, but it is more important to implement some digital marketing techniques to build a unique brand. To do your business of interior design future-proof, you must jump into the bandwagon of  digital transformation  before it is too late.  What the Transformation Means to   Interior Designers It is high time to rethink the traditional ways of conducting business. The digital wave touches every area of our lives and raises our expectations about...

Inculcating Money Consciousness in Most of the Children Nowadays

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  Original Content- Business Upside  What is money? An essential commodity that helps every people including and around us to maintain our daily life needs. Without which we can’t even imagine a single day in our life. There lies an inequality in our system regarding money. The daily life of most people is decided by their wealth. So, the people having lower economic conditions should be aware of  Money Consciousness.  Now, what is  Money Consciousness ? In one word it is the decision of yours between  What do you want? and What do you need ? What you need stands for the things which are necessary for your daily life. On the other hand, What you want stands for the things which you want after completing your needs. Those can be termed as luxury too. So wise people can easily choose between these two but what about our Children? How will they be aware of this? Money Consciousness in Children Kids or children are the most attracted towards fantasies or l...

FAQs on Omicron to Keep you Safe & Healthy

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  Original Content- Business Upside  A  new variant of Covid  was found in South Africa last week of November. While not many hospitalizations have been reported, healthcare professionals are apprehensive about the modus operandi of the new strain. This short write-up lets us find out more about the  Covid new variant named omicron .  Omicron – What we know so far, FAQs Let us find answers to the frequently asked questions about this new variant.  1. What is the New Variant? The new corona is being referred to as a variant of concern by the World Health Organization (WHO). It has evidence that several mutations of it are present, which may determine its behavior. A lot of research is being carried out to find out more.  Read More 

The Power of Positive Thinking

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  Original Content- Business Upside Most people live their life in a habit. They think the same thoughts, they perform the same actions they live by the same emotions but they secretly expect their lives to change. But how one thinks, how one acts, and how one feels is their personality. The  personality  is known to create one’s personal reality. So let’s suppose that an average person thinks sixty to seventy thousand fleeting thoughts in a day and almost ninety percent of those thoughts are similar to the day before, same thoughts always lead to the same choices and the same choices always lead to the same behaviors. The same behaviors create the same experiences and the same experiences produce the same emotions. Those same emotions then drive the very same thoughts, thus pushing one into a perpetual cycle of monotony. So the hardest part about change, in creating the life one wants or being defined by a vision of the future instead of a memory of the past is not makin...

Take a Look at Google’s New Local Search Features

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  Original Content-  Business Upside Introduction: Google has just launched a new feature which is displayed right above the Google map pack. This new feature can potentially affect the organic traffic a website receives and there is a lot that one can do about it. Way back Google was heavily criticized for using its dominant position in the world of internet search in Europe to push its own content and was finally staggering 2.7 billion by the EU. it seems that in order to avoid any further penalty from the EU, Google has just introduced a new feature as part of local search results. This comes in the form of local directory buttons being displayed right above the google map pack, giving searchers an alternative to Google’s local search results. This feature seems to be currently available throughout European countries only so far. Read More

Alexandria Real Estate (ARE) Make Big Investments in Agrifoodtech

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  Original Content- Business Upside The past five years have been remarkable for the US Agritech sector due to high technology adoption that attracted wide-scale startup activities and huge investments. The exceptional interest shown by investors like the investment arm of Alexandria real estate resulted in an explosive growth of the Agrifoodtech that includes various farm-related industries. Although agriculture is as old as the hills, the U.S. agriculture sector is much more than farm business only. In the U.S., agriculture has a broader connotation and includes food manufacturing and foodservice . Agriculture is a significant contributor to the U.S. economy. As of 2019, the contribution of agriculture, food, and related industries to the GDP amounted to $1,109, which translates into 5.2% of GDP (Gross Domestic Product). As the average American household spends 13% of their budget on food, the growth of the food sector, namely Agrifoodtech, seems to be quite evide...

Why did Marvell Technology Stocks Surge – Know facts

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  Original Content- Business Upside  Find out what happened to  Marvell technology stock  in this brief write-up. Marvell Technology shares (MRVL 17.68%) surged Friday following the chipmaker’s stellar performance delivering much better than what was expected during fiscal 2022 3 rd  quarter results. On Friday as of ET 3:20 PM, the stock price of the company was up by more than 17%.  Marvell News – More about the stock surge The net revenue surged 61% Y-o-Y (year on year) to $1.211 billion, which is far more in estimates of $1.149 billion as per FactSet. Defying the FactSet consensus of $0.38, the Adjusted earnings per share increased 72% YoY and was found to be at $0.43, and above the guidance range of the management. Aside from the headline results, the non-GAAP gross margin was 65.1% and the operating margin was 34.5%.  Read More

Every Entrepreneur Needs These 4 Qualities to Succeed

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  Original Content- Business Upside The dictionary defines an entrepreneur as a person who owns a business and takes financial risks anticipating profit in return. One might say, who does not take a risk. Well, taking a risk with an assured income irrespective of the outcome of the risk is no risk. An entrepreneur when taking a risk has something to gain but everything to lose. Not everyone has those  entrepreneur skills , a general person might sit with an idle mind but an entrepreneur always thinks about their next step. There are no good or bad entrepreneurs, there are successful and unsuccessful entrepreneurs. There are certain qualities that make a person eligible to fit in one of these categories. Let us dig deep into these qualities. Read More 

The 4 Pillars of Sales Copywriting That Converts

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  Original Content-  Business Upside Copywriting or marketing writing is the act of producing engaging material, clear text for the sole purpose of advertising. The job of a copywriter is to research SEO keywords and create content that can appear in the top searches when it comes to advertising or searching content on the internet. Who says storytelling is dead in this age, well it has changed its form and ways but it is not dead. Everything around has got a different way of telling a story and for sales to always end up as a positive sale, the one who is writing the copy for the product needs to be an excellent storyteller who knows their audience and what they need. Copywriting or marketing writing is the act of producing engaging material, clear text for the sole purpose of advertising. The job of a copywriter is to research SEO keywords and create content that can appear in the top searches when it comes to advertising or searching content on the internet. Who says storyt...

Powerful Strategies for Practicing Self-Discipline Without Losing Focus

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  Original Content-  Business Upside Knowing how to conduct yourself in life helps to move in the right direction for achieving the life goals for which you must practice  self-discipline .  Practicing discipline is essential to succeed in life, but it cannot guarantee success. When you lead a disciplined life, it sets the boundaries based on your ethics and values. You turn into a bundle of energy that propels you to the highest levels. The more disciplined you are, the higher are the chances of succeeding in life. Learning  how to become disciplined  should help to lead your life effectively. Studies show that people with self-discipline are happier because success, fulfillment, and happiness stem from self-control and discipline. A disciplined person has higher chances of accomplishing the important goals of life. Therefore, knowing  how to be disciplined  is essential in life, but more important is to practice it because only practic...

SEO: One Of The Top Priorities In Marketing

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  Greater brand awareness offers a variety of advantages, including higher traffic, brand advocates, and perhaps greater sales. It is therefore not unexpected that more than a third (37%) of marketers mention raising brand recognition and brand health as their highest objective for digital marketing in 2019. This can be done with SEO assistance   What is SEO marketing? This is a digital marketing approach focused on the presence of your Website in search results for search engines such as Google. SEO stands for optimizing search engines. You can utilize multiple tactics to improve your exposure in the search results if you know how SEO works (or how high you rank).   How do you optimize your search engine? The SEO strategies can be divided into two categories: ●         SEO on the website: On the website, you have all on-site SEO tactics. ●         SEO off-page: All SEO methods on yo...