Pair Eyewear Raises $12M to bring more Personality to Your Glasses

 

                                                     Original Content: Business Upside  

Pair eyewear, a retailer of eyeglasses that has its customer base online focuses on eyewear for adults and kids has landed on a $12M Series A. It sprang into the eyewear community in 2017 and is new to the field. It was launched by few Stanford grads. In 2020 the owner of the venture appeared in an episode of Shark Tank, an American business reality show on ABC, and since then the company has been in the limelight. People have gradually shown interest in the dream of a fashion-eyewear world that was shown by the CEOs and co-CEOs. They claim for a world of glasses that are a form of self-expression, a twist from the conventional way of buying glasses.

The CEOs Sophia Edelstein and Nathan Kondamuri have plenty of things to talk about this venture. They work on getting the customer place order again with the release of at least two new limited-edition collections every month. Edelstein mentions that their average customer owns about at least five of these frames and some have gone overboard with at least 90 of them who make sure not to lose out on any limited editions. The re-imagination around glasses was done as a result of their research in which they heard many people say almost the same thing that they wished their eyeglasses to be more like an accessory which they can work around every day in a unique way like their shoes. 

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