How is Maria Sharapova Using her Tennis Career Learnings in her Second Innings?


                                                    Original Content: Business Upside

Who doesn’t know Maria Sharapova? She is the first Russian women tennis player to win a Wimbledon title. In a career spanning 20 years from 2001 to 2020, she was ranked number one in women Tennis on five occasions. Apart from winning many WTA titles, she is a five-time grand slam winner and a silver medallist in the 2012 London Olympics. 

The tennis player retired from professional tennis in February 2020 and is now running a candy company called Sugarpova. Just like any other entrepreneur, Maria Sharapova started this business as a side hustle. The upscale candy company was co-founded in 2012. As a tennis player, she had no idea what she was getting into. However, today she feels that being in the midst of a new career and learning the ropes of the new trade. This can be challenging but not overwhelming, considering her experience as a professional player and lessons learned from them in a long career. 

As an entrepreneur and CEO, Maria Sharapova believes in 100percent ownership and decision-making every day, something she did alone in her tennis career. To become an effective CEO, she is drawing all her experience from her tennis career. Her financial acumen to run a successful business comes naturally to her. She handled multiple endorsements deals with giants like Nike and Motorola as a tennis player. 

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