Rick Wetzel and Bill Phelps: The Founders of Wetzel’s Pretzels
Original Content: Business Upside Bill Phelps and Rick Wetzel were employed with Nestle when the idea for Wetzel’s Pretzels came to their mind. Both of them were on a business tour while Rick told Bill about a concept borne by his wife. The concept was to manufacture large and soft pretzels for marketing at the mall. That very night, they took their seats at a pub and chalked out their business strategy on a paper towel. Rick Wetzel sold off his Harley Davidson motorcycle to aid in accumulating funds for the entrant business venture that they began in their free time. They also introduced a partner to assist in making the cooking formula in Phelps’ Kitchen. At the time to start their first outlet, Wetzel and Phelps convinced the proprietor of a shopping mall to visit their house and ...